Ferrari has always been known for blending performance with passion, but with its latest V12 supercar the brand is taking customer freedom to an entirely new level. The company is now allowing buyers to push the boundaries of personalisation far beyond the usual colour and trim choices, turning its flagship V12 model into a deeply personal statement rather than just a high performance machine.
At the centre of this move is the Ferrari 12Cilindri, a front engine grand tourer powered by a naturally aspirated 6.5 litre V12. This engine is one of the last of its kind in the modern supercar world, delivering breathtaking power, a spine tingling soundtrack and a driving experience that celebrates mechanical purity. With performance figures that put it firmly in supercar territory, the 12Cilindri already stands out before personalisation even enters the picture.
What truly sets it apart now is Ferrari’s willingness to let customers shape the car’s identity through its bespoke Tailor Made programme. Buyers can work closely with Ferrari designers and craftsmen to create unique exterior finishes, experimental colour combinations and interiors that reflect personal taste, culture or even artistic inspiration. This can include unusual materials, custom patterns, hand finished details and one off design concepts that ensure no two cars look alike.
Recent bespoke builds have shown just how far this freedom can go. Ferrari has collaborated with artists and designers to create versions of the 12Cilindri that feel more like rolling art pieces than traditional supercars. From paint finishes inspired by cultural heritage to interiors that use unconventional textiles and craftsmanship techniques, these cars blur the line between automotive engineering and artistic expression.
This approach highlights a shift in what ultra wealthy buyers want from high end performance cars. Speed and prestige are no longer enough on their own. Modern collectors want exclusivity at a deeper level, where their car tells a story and reflects their personality. Ferrari’s willingness to embrace this mindset strengthens its bond with loyal customers while reinforcing its reputation for craftsmanship and innovation.
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