Zeekr Expands Into Italy As China’s Premium EV Brand Eyes Europe
by
Team Torqpulse by Blogdom Media
on
February 19, 2026
Chinese electric vehicle maker Zeekr has officially entered the Italian automobile market, marking another significant step in its aggressive European expansion strategy. The premium electric brand, owned by China’s automotive giant Geely, is positioning itself as a high end competitor in one of Europe’s most style conscious and performance driven car markets.
Italy is known for its deep automotive heritage and strong brand loyalty toward established European manufacturers. By choosing Italy as its next destination, Zeekr signals confidence in its technology, design language, and premium positioning. The move also reflects the growing influence of Chinese electric vehicle makers across Europe as they compete with traditional automakers and emerging EV startups.
Zeekr was launched by Geely in 2021 as a premium focused electric mobility brand. It has rapidly expanded beyond China, entering markets such as Sweden, the Netherlands, and Germany. Its entry into Italy strengthens its European footprint and underscores its ambition to become a global luxury EV player.
The brand is expected to introduce models such as the Zeekr 001 and the Zeekr X, both of which have received attention for their advanced battery technology, long driving range, and smart cockpit features. Zeekr vehicles are built on Geely’s Sustainable Experience Architecture platform, which supports high performance electric drivetrains and cutting edge connectivity systems.
Italy presents both opportunity and challenge. On one hand, the country is accelerating its transition toward electric mobility with supportive policies and increasing consumer interest in EVs. On the other hand, competition is intense, with established brands like BMW, Mercedes Benz, and Tesla already vying for market share in the premium segment.
Zeekr’s strategy in Italy is expected to focus on a direct to consumer sales model combined with dedicated experience centers in major cities. The company is also likely to emphasize digital services, over the air software updates, and advanced driver assistance features as part of its value proposition.
The expansion comes at a time when Chinese automakers are facing growing scrutiny in Europe over pricing and competition practices. However, Zeekr’s premium positioning may help it differentiate itself from budget oriented competitors and appeal to customers seeking innovation and value in the luxury EV segment.
As Europe continues its shift toward sustainable
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